During this time I've tested catchy headlines, such as "He couldn't understand why he wasn't getting any traction.Because we're a small operation compared to the big dating websites, we don't have all the data.Girls are curious by nature, use words to intrigue them, and you may also incorporate ellipsis (That’s the little dots at the end…) to build suspense or even tension. (Even if it’s funny & obviously not true) Second, it capitalizes on the fact that girls like to know what other people say. There was something very special about about a few of these Online Dating Headlines. To really kick it up a notch mix several of these rules & you’ll get a headline that is just about impossible for her NOT to click on!PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks.
The best I could find was a 2015 academic study, which said "If you can get the potential date to stop and think about your headline message..will increase their liking."I couldn't think of an effective way to check if a dating profile headline was "stop & think" worthy.
Here’s what search results look like on Millionaire Match: See how that headline is the first thing you see?
It’s the same on POF: Now we’re not going to make any snarky comment about these headlines (but seriously, they’re awful, don’t use them).
But I have learned a lot over the years about what makes for a good headline for a dating site. Most dating websites & apps don't use them anymore.
If you happen to be using one of the few sites that still have them, your profile headline is the least important part of your dating profile.