Throughout most of human history, we’ve had significantly fewer options for choosing a mate, and so we would strongly welcome any additional options when they came along.
For instance, when our neocortex was developing, in part to deal with social networks, the average human group consisted of roughly 150 individuals.
Anonymity allowed people to be themselves or a creative version thereof.
Traditionally, people met through friends, religious affiliations, or proximity, including living in the same neighborhood or general area.
As the researchers explain, people tend to anticipate that they’ll feel better about “shopping for a mate” when there is a large number of options.
However, in actuality, people feel equally good when faced with few as opposed to many options.
"Proposing a date gives singles an immediate topic of conversation for emails and way to connect, and it's a simple transition to dating offline." Sparkology wanted to stop the downfalls of online dating, the copycat generic messages, the fake profiles, and accounts that have sat without an update for years.
Founder Alex Furmansky solved the problem by making the site more exclusive.